Visual Brand Marketer

Hi, I'm Niamh!

I’m a graphic designer turned visual brand marketer, specialising in tech. I connect product and marketing thinking with hands-on design to build distinctive brands and bring complex stories to life.

I started in graphic design and discovered that I love getting into the thinking behind the brief. I ask questions to understand what we’re selling, who it’s for and why they should care. Connecting those ideas helps me find the visual direction that becomes the foundation of the brand. Working alongside product, sales and marketing teams, I build the visual identity and carry it through to launch websites, ads, social content and events.

About Me

I love creative storytelling.

Contact Me

I make confusing products make sense

I develop brand strategies, positioning, and creative direction for new sub-brands, products, and features.

Branding Marketing Strategy

I make company stories compelling

I create brand identities and visual systems that translate strategic positioning into distinctive and scalable brands.

Design Brand Identity Creative Direction

I make brands distinctive

I develop campaign concepts and creative pitches in collaboration with marketing and cross-functional teams.

Concept Development End-to-End Ownership Campaign Strategy

Latest Projects

See all projects:

Seer by Workvivo

Led brand and creative direction for Workvivo’s biggest product launch, from first concept to market.

The Frontline Gap

Turned research into a flagship report and website that anchored six months of integrated marketing.

WOW 2025 - 2026

Built a recognizable internal brand around Workvivo’s annual employee event, carrying it across the physical and digital experience.

What’s Next

What I’m looking for next

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For my next role, I’m striving to be involved in the big picture thinking behind brands, campaigns, strategy, video projects, and more! I’ve spent the last few years learning everything I can about the world of design and, now, I’ve evolved into visual marketing.

I love working cross-functionally and seeing every person's perspective on a project. I treat the design process as more than just a visual outcome. My approach includes gathering people from different backgrounds, talking about a project together, and hearing everyone's opinions on what's needed for the final result. This allows me to see from everyone's perspective, understand why the dots aren't connecting, and build a visual solution that connects everything in one simple and compelling visual story.

I’m excited to join a team that is passionate about storytelling and sees creativity as a meaningful tool that helps achieve business and marketing goals.

“ It was such a fulfilling experience to see Niamh develop over the past few years - from a designer to a visual marketer - and the appreciation she's been getting across the company. Being a founding mother of "Seer" is an undeniable testament to how far she's come.

Gideon Pridor CMO / Chief Storyteller

“ Niamh is the creative backbone behind Seer. She transformed what was once an overlooked add-on into a brand with a completely new identity and a clear future. She combines deep product understanding with strong strategic and creative thinking, ensuring the work is grounded in both the customer and the market. Give her a half-formed idea or a complex brief, and she’ll turn it into something clear, compelling, and better than you imagined.

Darshana Rathod Lead Product Marketing Manager

“ Niamh is the rare designer who sees the bigger picture. She understands where her work sits in the business, which makes her an exceptional cross-functional partner. She can take a dozen loose threads from across the org and pull them into one coherent campaign, project, or product.

Matt Wesson Principal, Strategic Value & Storytelling

Let's Connect

Thanks for your attention!

+353 87 392 6440

niamhiel7@gmail.com

Niamh Lynch

Get in touch!

Thank you for taking the time to view my portfolio. If you have any questions or would like to chat, don’t hesitate to reach out!